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Commercial Retouching Workflow with Sef McCullough

Commercial Retouching Workflow with Sef McCullough

Commercial Retouching Workflow

High-end commercial retouchers often keep their methods and workflow as a well-guarded secret in order to stay ahead of the competition. Sef McCullough is on the leading edge of commercial retouching with his mastery of Photoshop. As one of the world’s most sought after digital artists, Sef’s workflow has been taught to only a handful of his peers.

Sef has partnered with us to bring you his workflow and an in-depth look at many of his techniques in this incredible tutorial, “Commercial Retouching Advanced Workflow.” If you are wanting to learn advanced post-production techniques combined with a bullet proof workflow, this tutorial will be your game changer. We combine both a product shoot and a lifestyle shoot to prove to you that an advanced commercial workflow can be applied to any image and the subject matter doesn’t actually matter.

Every step of Sef’s workflow will be unmasked in this post production only tutorial. Along with learning how Sef masterfully retouches images, you will see how he collaborates with the photographer to understand the image maker’s vision on personal projects the exact same as he would for an actual client. After revealing his workflow on a product image, Sef will apply the same approach to a lifestyle image to illustrate that a bullet proof workflow is applicable to any genre of photography. This tutorial is a dramatization of actual client work and is not a representation or example of actual jobs from any major brand or agency.

  • Closed Captions In English
  • 33 Videos of Instructional Content
  • Over 15 hours of Instantly Downloadable HD Content
  • iTunes Ready Optimized for Mobile Viewing
  • 2 Full Tutorials Explored With 2 Photographers
  • See Real Discussions & Feedback From A Photographer
  • RAW Files Included for You to Follow Along
  • Sef’s Layered Working File Also Included for Referencing
  • Sef’s Everyday Photoshop Action Set Included
  • Sef’s Dodge and Burn Action Included
  • Sef’s Advanced Frequency 2.0 Action Included
  • Pretouch and Retouching Workflow PDF Checklist Included
  • Sef’s Color Change E-Book Included
  • Learn Step-by-Step Workflow For Any Image
  • Learn How to Create Advanced Clipping Masks
  • Learn Smart Object Workflow
  • Learn Smart Filter Worklow
  • Learn Advanced Color Banding & Workspaces
  • Learn Advanced Isolation for Objects and Shadows
  • Learn How to Liquify and Contour
  • Learn How to Perfect Commercial Skin and Clothing
  • Learn How to Package Files for a Client


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