Motion Design School – Logo Animation in After Effects | Update

Logo Animation

Logo Animation in After Effects : A structured online course for the future logo animation rockstar. You will learn how to animate almost any icon or logotype, morph it to everything and tell short fun stories.

It’s a drip course and you will get a lesson per week.

What is this course about?

Our team enjoys logo animation as it’s always really funny. It’s a perfect chance for you to develop your own creativity, to experiment on new techniques and technologies, and a good opportunity to attract the attention of community and potential clients to yourself (yep, that really works).

Logo animation has an extremely low cost of a mistake. If something went wrong, you can always change everything quickly and easily. It gives free rein and allows you to learn something new quickly. That is why we have decided to create this course, which is full of experiments, lifehacks and techniques, cheating in a workflow, analyzing someone else’s works, and lots of fun.

Who will benefit from this course?

WHO WANT TO ENHANCE THE QUALITY AND SPEED OF THEIR WORK.

The course entirely consists of overviewing different techniques and setups, and of analyzing animation techniques. In general, these all are the stuff that you will never learn without practicing on a real task. Just imagine that you’ve lived three lives of a motion designer in three months.

WHO WANT TO MAKE ANIMATION ONE OF THE SELLING POINTS FOR THEIR PROJECTS.

With the help of animation you can emphasize identity dynamics, demonstrate some microinteractions, and deliver your ideas more clearly. Animation makes everything more eye-catching. That’s a fact. We will show you how to cut losses during routine tasks, and what you can come up with in 1 or 2 days.

Problems are a signal for changes

I have everything in my mind, but I don’t know how to do it in practice

Everything looks so amazing in my head, so why can’t I take screenshots of my thoughts yet? ? In real life, you have to know how to divide a task into several subtasks. You have to be realistic about your skills and available time.

In the course, we will work on a workflow of creating an animation in detail: from analysing a client’s brief to choosing a plugin for a specific task. You will learn a lot of styles using which you can animate almost any logo. You will master the tools which can be used for 90% of tasks. Also, you will see where and how to find a way to complete the remaining 10%.

A client asks for a lot of variants and always makes too many edits

There are different kinds of clients. And everything would be fine if you could create animations as fast as they write edits. In practice, however, sometimes you don’t understand each other or designers create whatever they want, but not what a client wants.

In the course, we suggest at least two solutions to this issue. The first one is to analyze a brief in detail. Often, if a designer chooses the wrong tools at the initial stage, it predetermines the entire future fate of the project. The second option is to organize a project in such a way that you could easily edit your animation at any stage.

I don’t know where to begin and I have no creative ideas at all

This is absolutely normal. If you haven’t written scripts for promotional videos for years, then it should be so. There is no reason to worry at all, it is all about visual experience and regular practice.

From the very beginning of the course we will dig into the ways of generating ideas and methods of developing creativity. Creativity is rooted in three things: a visual base of various techniques, an awareness of the space for maneuvering (how bold ideas can be), and an understanding of what to cling to (how to work with your client’s distinct characteristcs and where to find them). This does not mean that you will be able to write scripts for new seasons of Game of Thrones, but questions like “What can I do here?” will definitely disappear by themselves.

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