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Foundations of Branding for Designers

Foundations of Branding for DesignersBranding for Designers

 

Foundations of Branding for Designers : Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company’s unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand’s story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.

Topics include :

  • The history of branding (pre- and post-1950)
  • The elements of branding
  • Conducting research
  • Solving problems and presenting solutions
  • Creating logos and identity systems
  • Building a visual system with color, typography, and more
  • Communicating branding with manuals and vision books

Watch the Introduction Video : (Foundations of Branding for Designers)

 

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