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Designing Promotional Artwork for Video Games

Designing Promotional Artwork for Video GamesDesigning Promotional Artwork


Designing Promotional Artwork for Video Games : Throughout these lessons we will create a finished piece of promotional art. We will take it from brief, to conceptualization, to completion using 3ds Max, V-Ray, and Photoshop. We will cover the complete process of designing and planning the illustration, to the execution of the various elements that go into making the final piece. By the end of the tutorial you will have learned how to take a design brief and turn it into a fully realized promotional illustration.

Software required : 3ds Max 2014, V-Ray 3, Lightroom 5, Photoshop CC.

  • Objectives of our project
  • Developing the layout
  • Planning the execution of various elements
  • Building the 3D assets
  • Setting up the final asset position
  • Establishing the main lighting
  • Administering the final shaders
  • Applying a motion blur
  • Rendering our image
  • Setting up the shaders for the road
  • Setting up the shaders for the foreground
  • Applying the final 3D assets to our scene
  • Setting up photographic assets
  • Importing the 3D renders
  • Advancing the final composition
  • Utilizing layer passes
  • Finalizing the remaining 3D elements
  • Building up the background
  • Retouching the mid-ground elements
  • Adding flare and smoke effects
  • Final coloring and layer adjustments



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